About us

The Nui story begins in 2012, with the formation of Cream Trading, founded by Kevin O’Sullivan and Dr Bruce Maunder who developed the Nui platform. Their vision was for a new way of trading; an open marketplace where buyers and sellers helped set the price through competitive tension.

Over time, and with the help of a dynamic team of talented individuals, this vision has continued to evolve. In 2019, the initial Cream platform was rebranded Nui. Nui means big, great and vast in Te Reo Maori, New Zealand’s indigenous language.

Today, Nui’s customers include some of the largest dairy producers in the world, and we have hundreds of users on the platform every day.

We are based in New Zealand, but come from all over the world, and we have people based in Auckland, London, Copenhagen and Connecticut.

We iterate. We collaborate. We never stop looking for new ways of doing things.

We are Nui. Trading for a new world.

Let's talk

Nui people

  • Kevin O'Sullivan

    Kevin O'Sullivan

    Chief Executive Officer

    Kevin is the co-founder and chief executive of Nui. He is an experienced financial markets professional with a background in brokering and foreign exchange trading. A highly motivated entrepreneur, Kevin has a deep understanding of international trading markets...

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  • Bruce Maunder

    Dr. Bruce Maunder, PhD

    Chief Operating Officer

    Bruce is the co-founder and chief operating officer of Nui, and is responsible for the development of the Nui platform and supporting sub-systems. Security, performance functionality, support and customer satisfaction are his performance drivers...

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  • Vladimir Managarov

    Dr. Vladimir Managarov, PhD

    Chief Technology Officer

    Vladimir is responsible for the backbone of the Nui platform. His team ensures that every customer’s platform is designed and configured to support their needs. Vladimir specialises in creating complex web-solutions to successfully fulfil business needs...

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  • Paul Grave

    Paul Grave

    Chief Strategy Officer

    Paul joins Nui after a 20-year career at Fonterra, where he held a wide variety of key senior leadership roles, both in New Zealand and the United States. Paul was one of the founding creators of Global Dairy Trade where he played an integral role in the radical change to...

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  • Michael Vaughan

    Michael Vaughan

    Head of Business Development, Europe

    Michael is an experienced business development executive with a demonstrated history in key account management, ...

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    Contact Michael
    +44 7555 187056

  • Jeppe R.S. Jøker

    Jeppe R.S. Jøker

    Business Development Manager, Europe

    Jeppe is a strong sales professional with extensive knowledge of the European dairy trade industry and expertise in sales, logistics and primary industries...

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    Contact Jeppe
    +45 22 95 91 71

  • Ashley Honey

    Ashley Honey

    Senior Vice President, Americas

    Ashley has more than 15 years' experience in commodities, foreign exchange trading and treasury risk management...

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    Contact Ashley
    +1 602 380 2681

Our board

  • Mike Petersen

    Mike Petersen

    Independent Chairman

    Mike is a Hawke’s Bay based farmer and company director with a strong background in international markets and trade from his various governance roles in agribusiness...

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  • David Ross

    David Ross


    David is a chartered accountant, professional director, venture capital investor and expert forensic witness. He is the chair of KODE Biotech, Rialto Distribution and a Trustee of the NZ Arts Foundation...

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  • Duncan Milne

    Duncan Milne, MAgSc


    Duncan has over 40 years’ experience in the global agribusiness sector in New Zealand, Australia and the United States. He has extensive experience in commodity trading, risk management, global food sales, brand management...

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  • Ian Proudfoot

    Ian Proudfoot

    Independent advisor

    Ian is the Global Head of Agribusiness at KPMG where he leads KPMG’s consumer/industrial markets and agribusiness activity, providing a wide range of audit engagements across various primary sector industries...

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  • David Robertson

    David Robertson

    Independent advisor

    David is a director of Eleven, a Wellington-based strategic consultancy that specialises in providing businesses with the clarity and pathway required to become high-growth human-centric businesses...

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