About us

The Nui story begins in 2012, with the formation of Cream Trading, founded by Kevin O’Sullivan and Dr Bruce Maunder who developed the Nui platform. Their vision was for a new way of trading; an open marketplace where buyers and sellers helped set the price through competitive tension.

Over time, and with the help of a dynamic team of talented individuals, this vision has continued to evolve. In 2019, the initial Cream platform was rebranded Nui. Nui means big, great and vast in Te Reo Maori, New Zealand’s indigenous language.

Today, Nui’s customers include some of the largest dairy producers in the world, and we have hundreds of users on the platform every day.

We are based in New Zealand, but come from all over the world, and we have people based in Auckland, London, Copenhagen and Connecticut.

We iterate. We collaborate. We never stop looking for new ways of doing things.

We are Nui. Trading for a new world.

Let's talk


  • Kevin O'Sullivan

    Kevin O'Sullivan

    Chief Executive Officer

    Kevin is the co-founder and chief executive of Nui. He is an experienced financial markets professional with a background in brokering and foreign exchange trading. A highly motivated entrepreneur, Kevin has a deep understanding of international trading markets...

    Read more
  • Vladimir Managarov

    Dr. Vladimir Managarov, PhD

    Chief Technology Officer

    Vladimir is responsible for the backbone of the Nui platform. His team ensures that every customer’s platform is designed and configured to support their needs. Vladimir specialises in creating complex web-solutions to successfully fulfil business needs...

    Read more
  • Rebecca.jpg

    Rebecca Swinson

    Chief of Customer, Product and Delivery

    Rebecca works closely with customers and our technical team to define and deliver platform improvements to meet the varying needs of our customers. She works to understand the desired business outcome for each customer...

    Read more

Finance & Operations

  • Monique.jpg

    Monique Bertazzon

    Head of Finance

    Monique is an experienced Chartered Accountant with a history of working in CA practice, Financial services, Ecommerce, Media and Telecommunications industries in both New Zealand and Europe...

    Read more
  • Marc.jpg

    Marc O’Connor

    Head of Operations

    Marc has over 15 years’ experience in the commodity futures markets, having worked for commodity trading advisors (CTA’s), commodity systems traders...

    Read more
  • Venessa.jpg

    Venessa Darroll

    Senior Business Analyst

    Venessa is a senior business analyst passionate about sustainability. She has more than 20 years’ experience in business analysis and management consulting...

    Read more


  • Mike Petersen

    Mike Petersen

    Independent Chairman

    Mike is a Hawke’s Bay based farmer and company director with a strong background in international markets and trade from his various governance roles in agribusiness...

    Read more
  • Bruce Maunder

    Dr. Bruce Maunder, PhD


    Bruce is a co-founder of Nui. He is an experienced entrepreneur who has overseen the design and development of many software and electronic hardware projects...

    Read more
  • David Ross

    David Ross


    David is a chartered accountant, professional director, venture capital investor and expert forensic witness. He is the chair of KODE Biotech, Rialto Distribution and a Trustee of the NZ Arts Foundation...

    Read more
  • Duncan Milne

    Duncan Milne, MAgSc


    Duncan has over 40 years’ experience in the global agribusiness sector in New Zealand, Australia and the United States. He has extensive experience in commodity trading, risk management, global food sales, brand management...

    Read more
  • Ian Proudfoot

    Ian Proudfoot

    Independent Advisor

    Ian is the Global Head of Agribusiness at KPMG where he leads KPMG’s consumer/industrial markets and agribusiness activity, providing a wide range of audit engagements across various primary sector industries...

    Read more
  • Paul Grave

    Paul Grave

    Independent Advisor

    Paul joins Nui after a 20-year career at Fonterra, where he held a wide variety of key senior leadership roles, both in New Zealand and the United States. Paul was one of the founding creators of Global Dairy Trade where he played an integral role in the radical change to...

    Read more

Sales & Marketing

  • Jeppe R.S. Jøker

    Jeppe R.S. Jøker

    Senior VP of Europe

    Jeppe is a strong sales professional with extensive knowledge of the European dairy trade industry and expertise in sales, logistics and primary industries...

    Read more

    Contact Jeppe
    +45 22 95 91 71

  • Ashley Honey

    Ashley Honey

    Senior Vice President, Americas

    Ashley has more than 15 years' experience in commodities, foreign exchange trading and treasury risk management...

    Read more

    Contact Ashley
    +1 602 380 2681

  • Alfredo.jpg

    Alfredo Holguin

    VP Latin America

    Originally from Mexico and dual citizenship Mexican and American, he currently lives in Rye, New York. Alfredo is a CPA (bachelors degree) from...

    Read more

    Contact Alfredo
    +1 914 646 7278

  • Jonathan.jpg

    Jonathan Spurway

    Vice President

    Jonathan has more than 17 years of experience in food and value add ingredients. Coming from Auckland, New Zealand, with a degree in Chemical & Materials Engineering...

    Read more

    Contact Jonathan
    +1 712 330 3289

  • Joanna.jpg

    Joanna Castellano

    Marketing Coordinator

    Joanna is passionate about everything digital. She started as a freelancer in the Philippines and came to New Zealand to study and pursue digital marketing...

    Read more


  • Dion.jpg

    Dion Peters

    Platform Director

    Dion heads the development of the back-end and infrastructure of the Nui platform and is responsible for ensuring the business logic is robustly implemented...

    Read more
  • Bianca.jpg

    Bianca Sequeira

    Quality Analyst

    Bianca has a lengthy background in testing trading and banking software. She is experienced in automation testing and has a thorough understanding of SDLC...

    Read more
  • Alex.jpg

    Alex Engelbrecht

    Senior Developer

    Alex joined Nui in 2016 as a full stack developer. Now specialising in front end development, Alex leads the feature development for our tender module...

    Read more
  • Wim.jpg

    Wim Mertens

    User Interface Designer

    Wim is Nui’s user interface designer and is in charge of developing the design and usability aspects of the platform...

    Read more
  • Tim.jpg

    Tim Van Der Hulst

    Senior Developer

    Tim is a Senior Back-end Software Developer with a passion for creating modular, scalable and well tested software...

    Read more

Our partners

Nui is backed by global leaders in assurance, insurance and technology.

  • KPMG
  • Marsh
  • AWS