About us
Nui means big, great, and vast in Te Reo Māori, New Zealand’s indigenous language and encompasses our vision.
Our story
The Nui story begins in 2012 with the formation of Cream Trading, founded by Kevin O’Sullivan and Dr Bruce Maunder.
Co-founder and CEO, Kevin O’Sullivan has a background in global financial trading, and it was through his involvement in the launch of the NZX Dairy Futures, that he saw the opportunity to improve and simplify the way global dairy trade took place.
Although the platform was born out of New Zealand and its rich dairy trading history, today Nui Markets offers digital trading solutions across the entire agriproduct industry.
Revolutionizing agricultural product trading
With expertise and an initial focus on dairy, Nui Markets now offers digital trading solutions for the entire agriproduct industry and continues to expand. We help customers thrive with our innovative trading platforms.
Our journey
Design and discovery phase
2012
Founded by Kevin O’Sullivan and Dr. Bruce Maunder, Cream Trading was formed to simplify global dairy product trading and create fair market outcomes for all. Leveraging Kevin's experience in global financial trading and the NZX Dairy Futures launch, they bring the idea to life.
2016
First trade - Westland Dairy - NZ. The culmination of four years of platform building, customer trials and testing to formulate a fit-for-purpose product.
A name for the future
Rebranded Nui Markets - Nui means big, great, and vast in Te Reo Māori, New Zealand’s indigenous language and encompasses our vision to be the largest digital agricultural product platform in the world.
2017
Europe expansion begins
First Enterprise Platform - Arla Foods.
Nui partners with one of the world's largest global dairy processors, based in Denmark. Initially used to manage the sale of surplus products, today, Arla regularly offers a range of powders, fats, and cheese to meet various customer needs.
2018
Launch of the first Marketplace in Europe via a joint venture with DAO.EU, where Nui powered the technology. In 2022, Nui acquired DAO.EU creating Nui Marketplace Europe, which now facilitates an open marketplace of pre-vetted buyers, sellers, and traders of dairy products for the European and UK dairy markets.
Today, we have over 300 participants across our Enterprise and Marketplace platforms in Europe.
North America expansion begins
First North American Enterprise Platform.
Nui partners with prominent cheese producer Hilmar, Based in California. Hilmar is the largest single-site producer of natural American-style cheese and whey products in the world. The Enterprise platform was initially used for trading downgrade products; today, they hold weekly allocation tenders for high-grade products.
2022
Building on the demand for US Enterprise platforms, Nui launches Nui Marketplace North America, an open marketplace of pre-vetted buyers, sellers, and traders of dairy products for the domestic North American and Mexican markets.
Today, we have over 220 participants across our Enterprise and Marketplace platforms in North America and Mexico.
2021
Reaching new heights
Over NZD$1bn value of product traded on Nui platforms.
Winner of Best Emerging Business at the New Zealand Business Awards.
Launch of Nui Marketplace Biofuel Brasil, a joint venture with Flex Trading.
Expanding into the meat sector
Acquired PrimeXConnect technology (one-to-one sales in the red meat sector). Today, branded Nui Connect it complements our product stable as a digital buyer-led private sales platform for one-to-one trades. Now you can trade with Nui at any point in the supply chain.
2024
2023
Innovative platform features
First Index-linked Trade for annual allocations - California Dairies, Inc. (CDI).
CDI volume represents approximately 25% of the US Butter Market.
We are the only platform to offer index-linked trade, a useful risk and supply management tool that benefits both buyers and sellers.
Connecting buyers and sellers across the globe
The activation of the Nui founder's vision to grow a network of marketplaces that provide an initial and easy access point for buying and selling in global markets.
Nui Marketplace International was added to service the Asian buyer side, keen to broaden its range of suppliers. Shortly after, Nui Marketplace Brasil launched, designed to meet the unique requirements of trade within and from Mercosur.
To the future
As our global market connectivity grows, so does our ability to provide all trading participants with data points for more informed decision-making and better business outcomes.
Our Journey
Design and Discovery Phase
2012
Founded by Kevin O’Sullivan and Dr. Bruce Maunder, Cream Trading was formed to simplify global dairy product trading and create fair market outcomes for all. Leveraging Kevin's experience in global financial trading and the NZX Dairy Futures launch, they bring the idea to life.
2016
First trade - Westland Dairy - NZ. The culmination of four years of platform building, customer trials and testing to formulate a fit-for-purpose product.
Europe Expansion begins
2017
First Enterprise Platform - Arla Foods.
Nui partners with one of the world's largest global dairy processors, based in Denmark. Initially used to manage the sale of surplus products, today, Arla regularly offers a range of powders, fats, and cheese to meet various customer needs.
2018
Launch of the first Marketplace in Europe via a joint venture with DAO.EU, where Nui powered the technology. In 2022, Nui acquired DAO.EU creating Nui Marketplace Europe, which now facilitates an open marketplace of pre-vetted buyers, sellers, and traders of dairy products for the European and UK dairy markets.
Today, we have over 300 participants across our Enterprise and Marketplace platforms in Europe.
A name for the future
Rebranded Nui Markets - Nui means big, great, and vast in Te Reo Māori, New Zealand’s indigenous language and encompasses our vision to be the largest digital agricultural product platform in the world.
North America Expansion begins
2021
First North American Enterprise Platform.
Nui partners with prominent cheese producer Hilmar, Based in California. Hilmar is the largest single-site producer of natural American-style cheese and whey products in the world. The Enterprise platform was initially used for trading downgrade products; today, they hold weekly allocation tenders for high-grade products.
2022
Building on the demand for US Enterprise platforms, Nui launches Nui Marketplace North America, an open marketplace of pre-vetted buyers, sellers, and traders of dairy products for the domestic North American and Mexican markets.
Today, we have over 220 participants across our Enterprise and Marketplace platforms in North America and Mexico.
Reaching New Heights
2022
Over NZD$1bn value of product traded on Nui platforms.
Winner of Best Emerging Business at the New Zealand Business Awards.
Launch of Nui Marketplace Biofuel Brasil, a joint venture with Flex Trading.
Connecting buyers and sellers across the globe
2023
The activation of the Nui founder's vision to grow a network of marketplaces that provide an initial and easy access point for buying and selling in global markets.
Nui Marketplace International was added to service the Asian buyer side, keen to broaden its range of suppliers. Shortly after, Nui Marketplace Brasil launched, designed to meet the unique requirements of trade within and from Mercosur.
Innovative Platform Features
2023
First Index-linked Trade for annual allocations - California Dairies, Inc. (CDI).
CDI volume represents approximately 25% of the US Butter Market.
We are the only platform to offer index-linked trade, a useful risk and supply management tool that benefits both buyers and sellers.
Expanding into the meat sector
2024
Acquired PrimeXConnect technology (one-to-one sales in the red meat sector). Today, branded Nui Connect it complements our product stable as a digital buyer-led private sales platform for one-to-one trades. Now you can trade with Nui at any point in the supply chain.
To the future
As our global market connectivity grows, so does our ability to provide all trading participants with data points for more informed decision-making and better business outcomes.
Leadership
-
Kevin O’Sullivan
-
Rebecca Swinson
-
Tim Van Der Hulst
Sales
-
Lucas Ardito-Barletta
-
Anthony Gosler
-
Regan Robinson
Governance & advisors
-
Leon Clement
-
Kent Hutchings
Director
-
Dr. Bruce Maunder
-
Ian Proudfoot
-
David Ross
Nui operates with business assurance oversight from KPMG, Marsh, and Grant Thornton.
Careers
Want to be a part of revolutionizing the way the world trades agri-ingredients?
At Nui, we are more than a digital enabler.
We support leading companies worldwide to optimize their trading outcomes with our intuitive bespoke platforms or via our open Marketplaces in North America and Europe.
Our platforms provide real-time data and market knowledge across category-specific marketplaces empowering companies to trade confidently with improved price discovery and efficiency.
Nui Markets head office is in Auckland, New Zealand, a country rich in agricultural know-how, and is the operational hub for our people all over the globe who lead with expertise in their markets.
The agricultural food industry is undergoing immense reform, and with ever-changing global supply needs, there is never a dull moment in commodity trading.
CURRENT JOB LISTINGS
No current listings
If you have an innovative mindset, a can-do attitude and like solving tricky stuff – you’ll fit right in at Nui!
Get in touch! We’d love to hear from you.