What Nui Stands For
Nui Means Big, Great, and Vast in Te Reo Māori, New Zealand’s Indigenous Language, and Encompasses Our Vision.
Our Story
Founded in New Zealand in 2012 by Kevin O’Sullivan and Dr Bruce Maunder, Nui was created to simplify global agricultural trade and create fairer, more competitive market outcomes.
Drawing on Kevin’s background in global financial trading and the launch of NZX Dairy Futures, the business was built around improving how buyers and sellers connect, participate, and respond to changing market conditions.
Today, Nui gives businesses direct access to live market activity and the ability to create their own competitive market environments, helping them respond faster to demand, strengthen pricing strategy, and make better commercial decisions.
Built Alongside The Industry
Digital trade has evolved well beyond simply listing products online.
Over time, Nui has expanded alongside its customers across Europe, North America, Latin America, and Asia, supporting businesses operating in a wide range of market conditions, from high-volume commodity trade through to customer ordering, procurement management, and supplier engagement.
That experience has shaped how Nui supports commercial teams facing real market pressures, from managing production allocation and customer demand through to procurement complexity and changing pricing conditions.
Our approach is practical, collaborative, and built around long-term customer partnerships, helping businesses respond faster to changing markets, create competitive tension, and make stronger commercial decisions in real-time market conditions.
Trusted by agri leaders worldwide
Nui Leadership
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Kevin O’Sullivan
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Tim Van Der Hulst
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Monique Bertazzon
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Regan Robinson
Governance & Advisors
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Leon Clement
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Kent Hutchings
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Dr. Bruce Maunder
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Ian Proudfoot
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David Ross
Nui operates with business assurance oversight from KPMG, Marsh, and Grant Thornton.
Careers
Want to be a part of revolutionizing the way the world trades agri ingredients?
Nui Markets head office is in Auckland, New Zealand, a country rich in agricultural know-how, and is the operational hub for our people all over the globe who lead with expertise in their markets.
If you have an innovative mindset, a can-do attitude and like solving tricky stuff – you’ll fit right in at Nui! Get in touch - we’d love to hear from you!
Our Journey
Design and Discovery Phase
2012
Founded by Kevin O’Sullivan and Dr. Bruce Maunder, Cream Trading was formed to simplify global dairy product trading and create fair market outcomes for all. Leveraging Kevin's experience in global financial trading and the NZX Dairy Futures launch, they bring the idea to life.
2016
First trade - Westland Dairy - NZ. The culmination of four years of platform building, customer trials and testing to formulate a fit-for-purpose product.
Europe Expansion begins
2017
First Enterprise Platform - Arla Foods.
Nui partners with one of the world's largest global dairy processors, based in Denmark. Initially used to manage the sale of surplus products, today, Arla regularly offers a range of powders, fats, and cheese to meet various customer needs.
2018
Launch of the first Marketplace in Europe via a joint venture with DAO.EU, where Nui powered the technology. In 2022, Nui acquired DAO.EU creating Nui Marketplace Europe, which now facilitates an open marketplace of pre-vetted buyers, sellers, and traders of dairy products for the European and UK dairy markets.
Today, we have over 300 participants across our Enterprise and Marketplace platforms in Europe.
A name for the future
Rebranded Nui Markets - Nui means big, great, and vast in Te Reo Māori, New Zealand’s indigenous language and encompasses our vision to be the largest digital agricultural product platform in the world.
North America Expansion begins
2021
First North American Enterprise Platform.
Nui partners with prominent cheese producer Hilmar, Based in California. Hilmar is the largest single-site producer of natural American-style cheese and whey products in the world. The Enterprise platform was initially used for trading downgrade products; today, they hold weekly allocation tenders for high-grade products.
2022
Building on the demand for US Enterprise platforms, Nui launches Nui Marketplace North America, an open marketplace of pre-vetted buyers, sellers, and traders of dairy products for the domestic North American and Mexican markets.
Today, we have over 220 participants across our Enterprise and Marketplace platforms in North America and Mexico.
Reaching New Heights
2022
Over NZD$1bn value of product traded on Nui platforms.
Winner of Best Emerging Business at the New Zealand Business Awards.
Launch of Nui Marketplace Biofuel Brasil, a joint venture with Flex Trading.
Connecting buyers and sellers across the globe
2023
The activation of the Nui founder's vision to grow a network of marketplaces that provide an initial and easy access point for buying and selling in global markets.
Nui Marketplace International was added to service the Asian buyer side, keen to broaden its range of suppliers. Shortly after, Nui Marketplace Brasil launched, designed to meet the unique requirements of trade within and from Mercosur.
Innovative Platform Features
2023
First Index-linked Trade for annual allocations - California Dairies, Inc. (CDI).
CDI volume represents approximately 25% of the US Butter Market.
We are the only platform to offer index-linked trade, a useful risk and supply management tool that benefits both buyers and sellers.
Expanding into the meat sector
2024
Acquired PrimeXConnect technology (one-to-one sales in the red meat sector). Today, branded Nui Connect it complements our product stable as a digital buyer-led private sales platform for one-to-one trades. Now you can trade with Nui at any point in the supply chain.
To the future
As our global market connectivity grows, so does our ability to provide all trading participants with data points for more informed decision-making and better business outcomes.