Digital Trading Goes Nuts with Mercado
Managing a physical position today in the almond and walnut markets is difficult throughout the value chain. Increasing pressures on margins, a constantly changing supply and demand landscape, and a lack of real-time and depth of transparency have made it more difficult than ever.
Mercado aims to improve this by seamlessly connecting buyers and sellers of almonds and walnuts in an online marketplace where both sides of the trade have access to enhanced intel and data from vetted counterparties to make informed real-time market decisions from the palm of their hand.
Mercado is a Fresno, California-based company that provides sales and procurement services to companies around the globe. Its location is fitting, as California is the heart of the global tree nut industry. The global almond and walnut industry has grown to an estimated 5 million Metric Tons, with a market value of over USD $15 billion.
Like many agricultural products, the almond and walnut industries rely on trading through traditional relationships over the phone and written messages in multiple locations with various counterparties. This time-consuming, costly, and fragmented approach makes it difficult for buyers and sellers to understand if they are achieving optimum pricing and product procurement. It also limits the amount of time staff members have to build new relationships and focus on value-added activities.
Mercado offers a different approach, powered by Nui Markets who have a successful history in online agricultural product trading. The Mercado platform will harness Nui Markets' proven approach to help nut users pinpoint their exact sales and procurement needs by quickly and easily accessing pre-vetted buyers and sellers from a broad global market network. Mercado’s digital platform has been designed to replicate today’s market needs in extreme detail, giving an enhanced experience at a lower cost than current third-party sales and marketing options.
Mercado goes live in Q4 2024, initially listing a range of almonds and walnuts grown in the United States. To register your interest in joining Mercado sign up here - https://www.nuimarkets.com/register
For more information on Mercado click here - https://www.mercadonuts.com/