Empowering trade for people
who feed the world
Digital solutions to connect, negotiate, and maximize agricultural trade.
Agricultural trade is changing fast
Shifting production dynamics, evolving buyer needs, and global market pressures are transforming how agricultural products are sold and purchased.
Traditional sales processes alone can no longer keep pace with the flexibility needed to get results in fast-changing markets.
Are you making the most of every deal?
You’ve built strong trading relationships — now unlock their full potential
Nui brings buyers and sellers together in real-time marketplace environments to trade with up-to-the-minute competitive interest and price visibility.
With easy-to-use digital tools, you can streamline your trade strategies and execution, making deals simpler, faster, and more effective.
Behind every trade is data you can trust
All in one powerful, digital platform
Live markets surface timely, relevant market information that helps you make smarter trading decisions.
Our platforms seamlessly capture data from price achievement to buyer interest and bid history, giving you valuable insights that enhance your commercial edge.
It’s easy to get started. Nui’s platforms are built with stability, security, and performance in mind.
Trusted by leading agri businesses worldwide
Real results in action
Get more out of every deal and maximise volume, margin, and market reach.
Improved trade efficiency
When markets shift, the ability to sell at speed and discretion is everything. One global dairy exporter needed a smarter way to move products fast without flooding the market or risking sensitive pricing.
With Nui, they streamlined the entire process, simultaneously targeting specific buyers with tailored product offers across multiple markets.
The result? Faster sales, less friction, and a smarter way to move product without compromising price or position.
Accurate price discovery
Selling off-spec or non-standard products used to mean rushed deals, limited visibility, and missed margin. A U.S. cheese manufacturer was stuck relying on slow manual processes and opaque markets, often selling below true value to clear stock.
With Nui, they moved to scheduled digital tenders that attract pre-vetted buyers and create real-time bidding competition. Products are listed with full specs and clear delivery terms, giving buyers time to assess and bid confidently.
The result? Over 85% volume clearance, prices tracking 10%+ above opening offers, and a process that now takes minutes — not days. Smarter trading, stronger returns.
Expanded market access
Breaking into new regions doesn’t have to mean big budgets or big risks. One dairy manufacturer wanted to tap into high-demand markets in Asia but without the upfront costs of building local teams or supply chains.
With Nui, they launched into new regions, digitally testing pricing, gauging demand, and building buyer interest through targeted offers and real-time freight-adjusted pricing. Our global network connected them to ready buyers, and smart tools like multi-currency comparisons helped optimize returns.
The result? Market entry made simple, strategic, and scalable — without the overhead.
Enriched market information
When every sale counts, guessing isn’t a strategy — but that’s exactly what happens when a global sales team can’t easily share what they’re seeing on the ground. One dairy co-operative was missing targets and flying blind, with no efficient way to track performance, understand pricing gaps, or learn from customer engagement across regions.
With Nui, they focused on one particular challenging market by putting all sales through one digital platform, creating real-time visibility across regions, customers, and products. Trade data, buyer engagement, and pricing trends were now easy to access and act on.
The result? A more connected sales team, defendable price achievement, and an actionable data path to hitting targets with confidence.
Our platforms
No matter where you are on your digital journey, we’re here to help you trade smarter.
We have solutions to suit your needs at any point in the supply chain.
Expand your reach, instantly
Join an open marketplace and access a global network of vetted buyers, sellers, and traders in minutes.
Your platform - your rules
Got a bigger strategy in play? Create a private trading platform tailored to drive specific trading outcomes.
Streamline every deal
A private sales portal that delivers greater efficiency across many one-to-one transactions.
Hear why people are choosing Nui Markets
“The introduction of HilmarConnect has revolutionized our sales process. Our customers now have far greater access to our products and know that at any point in time, they are paying the true market price for our products.”
Travis Coffey
“Nui is a true partner. They worked with us to set objectives for trade on the platform and then provided us with the support we needed to meet our targets.
We are very pleased that we partnered with Nui and we look forward to continuing to work with them on our digital trading strategy.”
Shane Reynolds
87
715
Countries
Companies
571k
Tonnes traded
We’d love to work with you
"NUI” and “NUIMARKETS" are trade marks of Nui Markets IP Limited in New Zealand and other countries. All digital and print materials produced by Nui Markets IP Limited, including but not limited to logos, designs, graphics, images, text, and software, are protected under New Zealand and international copyright laws. All rights reserved. Any unauthorized use or reproduction of these materials or trademark is strictly prohibited and may result in legal action.