We are based in New Zealand, but come from all over the world, and we have people based in Auckland, London, Amsterdam, Copenhagen and Connecticut. We iterate. We collaborate. We never stop looking for new ways of doing things.

The Nui story

The Nui story begins in 2012, with the formation of Cream Trading, founded by Kevin O'Sullivan and Dr Bruce Maunder who developed the Nui platform.

Over time, and with the help of a dynamic team of talented individuals, this vision has continued to evolve. In 2019, the initial Cream platform was rebranded Nui. Nui means big, great and vast in Te Reo Maori, New Zealand's indigenous language.

Today, Nui's customers include some of the largest dairy producers in the world, and we have hundreds of users on the platform every day.

The team


  • Kevin O'Sullivan

    Kevin O'Sullivan

    Chief Executive Officer
  • Rebecca.jpg

    Rebecca Swinson

    Chief Operating Officer
  • Tim.jpg

    Tim Van Der Hulst

    Chief Technology Officer
  • Ron

    Ronald Kevin O'Brien II

    President of Nui North America

    Ph +1 312 985 7534

  • Ashwini

    Ashwini Law

    Head of region APAC

    Ph +65 9712 5697


  • Mike Petersen

    Mike Petersen

    Independent Chairman
  • Bruce Maunder

    Dr. Bruce Maunder, PhD

  • David Ross

    David Ross

  • Duncan Milne

    Duncan Milne, MAgSc

  • Ian Proudfoot

    Ian Proudfoot

    Independent Advisor
  • Leon

    Leon Clement

    Independent Advisor

Sales & Marketing

  • Jeppe R.S. Jøker

    Jeppe R.S. Jøker

    Senior VP of Europe

    Ph +45 22 95 91 71

  • manuela

    Manuela Saldarriaga

    Head of Procurement/Sales and Marketing for LATAM and MENA

    Ph +1 786 266 4150

  • regan

    Regan Robinson

    Service Delivery Manager

    Ph +54 911 5633 4276

  • Ashley Honey

    Ashley Honey

    Senior Vice President, Americas

    Ph +1 602 380 2681

  • anthony.jpg

    Anthony Gosler

    Broker Dairy Ingredients – Europe

    Ph +31 6 23 45 40 79

  • Graham

    Graham Greavett

    Key Account Manager - Europe

    Ph +44 7920 630842