About us

The Nui story begins in 2012, with the formation of Cream Trading, founded by Kevin O’Sullivan and Dr Bruce Maunder who developed the Nui platform. Their vision was for a new way of trading; an open marketplace where buyers and sellers helped set the price through competitive tension.

Over time, and with the help of a dynamic team of talented individuals, this vision has continued to evolve. In 2019, the initial Cream platform was rebranded Nui. Nui means big, great and vast in Te Reo Maori, New Zealand’s indigenous language.

Today, Nui’s customers include some of the largest dairy producers in the world, and we have hundreds of users on the platform every day.

We are based in New Zealand, but come from all over the world, and we have people based in Auckland, London, Copenhagen and Connecticut.

We iterate. We collaborate. We never stop looking for new ways of doing things.

We are Nui. Trading for a new world.

Let's talk

Nui people

Kevin is the co-founder and chief executive of Nui. He is an experienced financial markets professional with a background in brokering and foreign exchange trading. A highly motivated entrepreneur, Kevin has a deep understanding of international trading markets, combined with experience in all aspects of business leadership, people management and strategic direction. Prior to co-founding Cream Trading and establishing the Nui platform, Kevin held a number of senior leadership roles with OMFinancial and Tuatara Management Ltd.

Dr. Bruce Maunder, PhD
Dr. Bruce Maunder, PhD Chief Operating Officer

Bruce is the co-founder and chief operating officer of Nui, and is responsible for the development of the Nui platform and supporting sub-systems. Security, performance functionality, support and customer satisfaction are his performance drivers. Bruce is an experienced entrepreneur who has overseen the design and development of many software and electronic hardware projects. Bruce has a PhD in electrical and electronic engineering from the University of Auckland.

Dr. Vladimir Managarov, PhD
Dr. Vladimir Managarov, PhD Chief Technology Officer

Vladimir is responsible for the backbone of the Nui platform. His team ensures that every customer’s platform is designed and configured to support their needs. Vladimir specialises in creating complex web-solutions to successfully fulfil business needs, and brings a clear view of time and resource allocation strategies. He has extensive experience in Europe and New Zealand, and prior to joining Nui held a number of senior development roles with Yellow New Zealand, Evanti and Raduga Internet. Vladimir has a PhD in mathematical modelling and programme complexes from South Ural State University.

Michael Vaughan
Michael Vaughan Head of Business Development, Europe

Michael is an experienced business development executive with a demonstrated history in key account management, implementing and integrating new technology into the sales process, coaching, team building, inbound marketing strategies and training delivery, combined with extensive Microsoft Dynamics CRM experience. Prior to joining Nui in 2017, Michael held senior business development roles with Certa and NCFE in the UK, and has also run his own financial services business. Michael has a Business and Management degree from Chesterfield College, Staffordshire University.

Contact Michael
M: +44 7555 187056
E: michael@nuimarkets.com

Jeppe R.S. Jøker
Jeppe R.S. Jøker Business Development Manager, Europe

Jeppe is a strong sales professional with extensive knowledge of the European dairy trade industry and expertise in sales, logistics and primary industries. Prior to joining Nui, Jeppe was a key accounts manager at Arla Foods where he played a key role in developing and implementing the Arla Cheese online trading platform. Jeppe has a Marketing Management degree at the Business Academy in Aarhus.

Contact Jeppe
M: +45 22 95 91 71
E: jeppe@nuimarkets.com

Ashley Honey
Ashley Honey Senior Vice President, Americas

Ashley has more than 15 years' experience in commodities, foreign exchange trading and treasury risk management. Prior to joining Nui in 2018, Ashley worked on financial markets projects with some of the world's largest corporations in both New Zealand and the United States including BNP Paribas, Ball Corporation, and Barclays Capital. Ashley has an economics degree from Arizona State University. When he is not focusing on developing Nui’s strategic business partnerships across North America, Ashley is an ultra marathon runner and has competed in a number of events in the US.

Contact Ashley
M: +1 602 380 2681
E: ashley@nuimarkets.com

What our clients say about us


"The implementation process with Nui proved to be simple and straightforward, with our suggestions carefully discussed and considered in order to develop the most comprehensive solution for Arla foods."

Fabian Ruge-Foersom, Senior Sales Manager, Arla Foods


"We strongly believe in the benefits of online sales platforms and chose to partner up with Nui after careful considerations. Nui has proven to be an excellent partner in fine-tuning and adapting the platform to our specific needs."

Martijn Goedhart, Key Account Manager, Hoogwegt International


"When DAO explored options for a technology partner to help realise our vision of an online trading platform for dairy products in the EU, Nui was the obvious choice. The Nui platform has exceeded our expectations from the start. No issue was too big or too small for the staff at Nui."

Rik Loeters, Managing Director, DAO.EU — Europe's premium dairy trading platform

We are Nui

Trading for a new world